Be a Digital Marketing Agency

Start Digital Marketing Agency Business of Your Own

Starting a digital marketing agency in one of the most lucrative opportunities in the advertising industry. In addition, this is the most trending phenomena these days. However, starting this business demands an adequate knowledge based experience. And if you don’t have the working experience in this field, simply don’t open a digital marketing agency of your own. Because you must know the Trick of the Trade before you accept any work from your clients.

If you are an absolute beginner in this field and want to start this business, you can gain skill and knowledge from courses and classes. And then work with other agencies for sometimes. And finally, start your own company.

Basically, a digital marketing agency provides different types of customized services to the clients. And the work area caters a wide range of segments. Generally, when you market a product or service using different digital technologies, it is called digital marketing. Basically, an agency explores all available digital channels to promote a product or service or build a digital brand. Broadly the digital marketing includes websites, social media platforms, banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.

Why is Digital Marketing Agency Lucrative Business?

Globally, the internet user population is increasing very fast. And more and more companies are showing immense interest in the digital advertising. Basically, a company’s marketing budgets represent 12% of total company revenues and this is expected to grow even further.

Generally, most of the companies outsource the digital marketing activities. Some of the most important digital marketing activities are web presence (website), digital commerce and digital advertising. However, the companies invest the maximum in the digital marketing segment in eCommerce, social media marketing, content creation and mobile marketing. Therefore, starting a digital marketing agency is a lucrative opportunity for the entrepreneurs.

Digital Marketing Agency Business Plan Sample Checklist

In starting the business, you must have a business plan ready in your hand. Do some market research. As this is an internet based business, it is easier to get information than a conventional industry. Basically, you can check the renowned company websites who are already in this field. You can have a clear conception about the services they are offering. And this will help you in crafting your own business plan.

First of all, determine your target audience. And the list of services you want to offer. Additionally, you have to determine the tariff plan also. However, sometimes you have to send your customer customized quotation. Never mix up the business with SEO Consulting. Basically, digital marketing company caters a wide range of services including SEO.

Business Compliance

You have to register your business with Federal Authority. And you need to take necessary permissions for starting and running the business. Additionally, check the upcoming tax liabilities. It is advisable to talk to a local small business consultant of your area.

Setup & Staffing

You can start the agency from your home also if you start the business as self-employment basis. However, a full-scale company will give your more revenue and profit both. According to your business plan and investment capacity, set up the office. Hire quality manpower who can add value to your organization. Treat your employees with respect and give them freedom in their specific work area. Basically, digital marketing is an industry where many people work under pressure to meet deadlines. That’s why it’s important the company you create is friendly and approachable to all.

Promote Your Digital Marketing Agency

Promotion is the most important aspect of this business. A planned promotion will help you to get online leads and customers. Additionally, it enhances the brand reputation also. Getting people to know your product is the first step towards making them an active consumer. You must have your own website with the entire information about the products and contact address. Additionally, use the social media judiciously. Put your emphasis on the content marketing, email marketing, and social media marketing. You can also invest on PPC ads. Moreover, you must have an advertising budget to promote your digital marketing agency business.

Mushroom Farming | Profitable Business Opportunity

A mushroom farming business can be a mean of big profit in just a few weeks with considerably low start up capital investment to start a business. A person who has a little bit of idea in the science & technology of mushroom growing and has an own building for having the farm – mushroom business will be the perfect option for him to start. The cultivation of mushroom is an art and requires both study and experience.

Mushroom Farming Expertise

An individual who has worked before on a mushroom farm can start his own mushroom farming business. Otherwise, it is always better to have a technical training on mushroom farming to gain expertise. You can contact ICAR- Directorate of Mushroom research for specific training for mushroom farming at their website www.nrcmushroom.org

Mushroom Farming Business Plan

Starting a small business like mushroom farming requires some specific business plan. Work out a detailed budget; write out a clear strategy and objectives of your business, what will be the variety you want to grow and what will be your target market like domestic or export.

Choose Variety For Mushroom Farming

Different types of mushroom have different production cost and it is important to decide on a budget depending on the amount of money available and the long term investment benefit. A good variety to start mushroom farming with is the Oyster mushroom. Other profitable and easy to grow varieties are Shiitake, Lions Mane, White Button and Portobello.

Environment For Mushroom Farming

In mushroom farming business consider the environment for mushroom production. Different varieties require a different kind of environment. For example, the oyster mushroom has some basic environment requirement like temperature of 15 to 20°c, humidity of 80 to 90%, good ventilation, light and sanitation.

Get Spawn For Mushroom Farming

You will need to have spawns to start the culture. You can produce your own spawn by using a sterile culture or you can by ready-to-inoculate spawns form the suppliers. Producing spawns can be cheaper in the long run, because the startup cost will be high in this case.

Prepare Substrate For Mushroom Farming

Mushroom can be cultivated on a large number of agro-waste having cellulose and lignin that helps in more enzyme production of cellulose that is correlated with more yield. You can use straw of paddy, wheat and ragi, stalk and leaves of maize millets and cotton, sugarcane bagasse, saw dust, jute and cotton waste, dried grasses, used tea leaf waste, etc. you can also use some industrial waste like paper mill sludge, coffee byproducts, tobacco waste etc. Some of the popular method of substrate preparation is steam pasteurization, hot water treatment, fermentation of composting and chemical sterilization.

Some of the popular method of substrate preparation is steam pasteurization, hot water treatment, fermentation of composting and chemical sterilization.

Pack the Bags/ Boxes/ Trays For Mushroom Farming

The bag making process normally involves composting the substrate, filling the bags with composted material, spawning and then incubation till maturity stage.

Incubation For Mushroom Farming

Arrange the spawned bags/ boxes/ trays in a dark cropping room on raised platform concentrate to stop any threats any natural light getting into the room. Keep the growing area at specific temperature that depends on the variety.

Fruiting In Mushroom Farming

While various species require different temperature regimes all require high humidity 70-80% during fruiting. Frequent spraying of water is necessary in the cropping room depending upon the environmental humidity.

Protection Measures For Mushroom Farming

The mushroom is suspect to attacks from flies spring tails and mites. The crop is prone to fungal disease and also can have the diseases of yellow blotch, brown spot etc. you will need to have some specific control measure according to the attacks.

Mushroom Farming Harvesting & Storage

The right shape for harvesting can be judged by the shape and size of the fruit body. The mushroom should be harvested before spore releases. It is advisable to pick the mushrooms at one time from a cube.
There are two types of storage involves in mushroom processing- long term and short term. Freshly harvested mushroom can be stored at low temperature (0-5°c) for maximum two weeks. Dried mushroom with 2-4% moisture, can be stored for 3-4 months in sealed pouches without any change in taste.

Mushroom Farming Marketing

High quality commercial cultivation of mushroom is a very profitable proposition as it is in good demand both in domestic and foreign market. You can go for local market penetration by making available your product to the retailer and vegetable shop. Also you can go for an export option. The export market for India is mainly the USA, with some quantities going to UAE, Russia, Germany, Switzerland, UK and other countries. 

Fish Farming | Profitable Agriculture Business Idea

Fish farming business opportunity demands special knowledge, skills and day-to-day careful monitoring. Commercial fish farming has proven to be an economically successful business venture throughout the globe. Fish is healthy, protein-rich and tasty food with low cholesterol and calories. The requirement of the fish is one of the main components of animal protein in diet computed 11 kilograms per year per person. Increasing the popularity of having varieties of fish as food boosting  business opportunity of fish farming globally.

In starting a profitable fish farming business you will need to have  substantial financial resources with land and good quality water bodies. You will need to be enough knowledgeable about the process of this business. You will need to procure necessary equipment and machinery for the business also.

Benefits of Fish Farming

• Fish farming is one of the fastest growing food production sectors in the world
• Fish and fish product has huge and increasing demand throughout the globe.
•  Market demand and the price are always high for fish and fish related products.
• Fish farming plays an important role in the economy, providing thousands of jobs in operations and ancillary services.
• Different several types of fast growing fish species are available. Farming those fast growing fish species ensure rapid returns of your investment.
• People with other occupation or job can also start this business.
• Bank loan and funding assistance are also available on the fish farming project.

Cost Calculation of Fish Farming

Two types of capital investment broadly include in this farming business. One is capital cost and other one is operating cost. Capital cost includes land & building, crafting ponds, vehicles for transport, plumbing arrangements, several tanks, oxygen meters etc.

Operating cost includes purchasing eggs or fingerlings, fish feed, electricity, fuel, labor, chemical, medicine, tax, insurance, telephone, transportation and other maintenance cost involved.

Before getting into the business, carefully prepare  detailed cost calculation of your proposed fish related farming project. Calculations will be different as per the types of fish you are choosing for fish farming. And also according to your desired output and total land area.

Important Consideration About Fish Farming

Feasibility analysis and business planning is the must before starting a fish farming business. Do an intensive market research before get into fish farming. Understand the local market demand. If you are going to start fish farming for export, then talk to fish processing units prior. Prepare an alternative marketing strategy to rely on. Choosing right species of fish plays a major role in getting success in fish farming business. The decision should be based on market demand, maintenance point of view, availability of resources etc.

Having skill is important in starting a fish farming business. You can get training from Government running farms that conduct training. Working at a successful fish farm will also teach you how to perform water quality management, disease control, feeding, marketing and processing skills.

• Ensure that you have a continuous source of quality water.
• Check whether your water temperature is optimal for the fish species reared or not.
• Ensure an easy access to the pond for feeding and harvesting.
• Test the water in which you are starting fish farming both chemical and bacteriological.
• Learn about the modern technical method of risk assessment and as well as risk management.
• Finding out reliable suppliers for fish eggs, fingerlings and fish feed are very crucial in fish farming business.
• Figure out legal compliance and permission needed to start a fish farming business in your locality.

Different Types of Fish Farming

1. Fish Hatchery

A fish hatchery is an artificial place for breeding, hatching, and rearing through the early life stages of animals, finfish, and shellfish. Selection of right species is important in starting fish hatchery business.  Some species that are commonly raised in hatcheries include Pacific oysters, shrimp, Indian prawns, Carp fishes, salmon, tilapia, and scallops.

2. Tilapia Fish Farming

Tilapia has become third most important and popular fish after carp and salmon. High protein content, large size, rapid growth (6 to 7 months to grow to harvest size) and palatability; are the major reasons that make tilapia fish farming highly profitable and popular.

3. Shrimp Farming

Commercial shrimp farming has been developed for more than a century in Southeast Asia. Extensive shrimp farming operation is considered the simplest culture approach. Market demand is very high and can be initiated small-scale basis. 

4. Crab Farming

Intensive commercial crab farming can be performed in smaller areas and at greater densities, minimizing land and labor, but the environmental impacts of these techniques can be significant. The mud crab (Scylla Serrata) is a promising aquaculture species due to its fast growth and good market acceptability and price.

5. Prawn Farming

The worldwide demand for prawn is increasing highly. A freshwater prawn farm is very similar to a freshwater fish farm. With the help of modern improved technology, one can start prawn farming to meet local and export demand both.

6. Ornamental Fish Farming

Ornamental fishes are colourful, fancy and generally known as aquarium fish. According to an NABARD report the ornamental fish trading industry with a turnover of US $ 6 Billion and an annual growth rate of 8 percent offers  lot of scope for development. The overall domestic trade in this field cross Rupees 1000 lakh  and is  reportedly growing at the rate of 20 per cent annum.

7. Cat Fish Farming

Commercial catfish farming is very profitable.  Aquaculture farmers can initiate catfish farming alone or combined with other species. Catfish farming can be initiated with comparatively low cost and at small scale basis.

8. Carp Fish Farming Rahu / Katla

Carp are omnivorous, with a high tendency towards the consumption of animal food, such as water insects, larvae of insects, worms, molluscs, and zooplankton. These food habits play a major role towards the profitability of carp farming.

9. Salmon Fish Farming

Salmon farming is the commercial production of salmon from egg to market in a net-cage, pond or contained system. Salmon are carnivores. On average it takes two to five kilograms of wild fish (used in feed) to produce one kilogram of farmed salmon.

10. Indoor Fish Farming

An entrepreneur can initiate indoor fish related farming from the home location with moderate capital investment. You can also integrate an aquaponic system to grow plants with your indoor fish containers and raise fish, vegetable, and herbs at the same time.

How to Start Certified Seed Production | KaamYaab Business Consultants

Certified Seed Production 

Seed is a basic agricultural input and it is an embryo, embedded in the food storage tissue. Seeds with good germination capacity and seed vigor are considered as quality seeds. Quality seed production which follows efficient certification procedures plays a major role in the increase of food production.

High quality certified seed production requires considerable technical skill and a number of     rigid requirements must be fulfilled in order to ensure a high purity and germination of seed. Seed multiplication involves two aspects, seed production, and Seed processing.

Seed production requires improved cultural practices and efficient weed, disease and pest control. Maintaining optimum irrigation, fertilizer inputs, and some other specific operations are required. Generally every state Govt. has the specific body for seed certification.

The certification process involves a thorough testing throughout the session. Certified seed production is a profitable business. Any individual can initiate this venture as small scale concentrating with one or two crops.

Market Opportunity For Certified Seed Production

The rising demand for food and rapid decline in arable land has augmented the demand for agricultural products which in turn exerted pressure on farmers to increase the productivity in various crops grown on available limited land.

In order to avail optimum utilization of the land available for cultivation, use of improved & high yielding seed is considered essential. Seed is considered to be one of the most important parts of agriculture crop production on which the use of others agri-inputs efficiency depends on.

Certified seeds are consequently seen as those products which can improve the return on investment and respond to consumer demands for economical agricultural production by increasing per unit seed production and per hectare production.

High growth potential in emerging markets and untapped regions, provide new growth opportunities for market players in certified seed production. The growth of this market is also driven by changing composition of diet and other industrial demand for the crop produce, which is leading to commercial crop area expansion.

The global market for seed was valued at $53.76 Billion in 2014 and is projected to reach $92.04 Billion by 2020, at a CAGR of 9.4% from 2015 to 2020.

Certified Seed Production Business Plan

The business has long term operational measures. You must craft a business plan according to the finance availability. For cultivation, it requires huge land. Careful field selection is mandatory for quality yield.

The land should be level, fertile and free from noxious weeds common to the crop. Contract farming is the best way to start when you don’t have enough land of your own. Contract farming is a biparty agreement which is made between the farmer and the company.

The agreement contributes directly to the management of the farm through input supply as well as technical guidance and also markets the produce.  The main features of this type of contract farming are that selected crops are grown by farmers under a buyback agreement with an agency engaged in processing. Determine which seed you will be going to produce. According to the land acquired, go for arranging breeder seed. Prepare the budget with the input costs. Craft a financial planning with investment and projected ROI.

Certified Seed Production Process

Certified seed production includes three major operations. Such as isolation, cultivation, and certification.

Isolation: Certified seed production fields are carefully isolated from other crops to prevent contamination from other varieties or crop kinds. Isolation is essential to prevent pollination from unwanted pollen in the case of cross-pollinated and often cross-pollinated species and to avoid mechanical mixture and chance of cross-pollination in self-pollinated species.

Roguing: You must inspect your crops throughout the growing season. Improved cultural practices must be followed for raising a good seed crop. Recommended dose of fertilizers and irrigation water must be applied for high yields of high-quality seed.

Plant Protection: Proper measures must be taken to protect the seed crop from disease and pests. Insect pests and diseases may cause considerable damage to the crop reducing the yield and quality of seed. Some disease may lead to rejection of the seed by the certifying agency as unfit for use as seed.

Inspection: Govt. agency will inspect your field. After passing the inspection and meeting you will receive an official crop certificate.

Harvesting: At the proper stage of maturity, you must harvest the seed crop. It should be done with considerable care in order to prevent the mechanical mixture from other crop seed or weed seeds. The threshing floor should be clean and preferably cemented to keep the contamination from inert matter to a minimum.

Testing & Grading: Certified seed requires separate storage to preserve unique genetic identities. The Govt. agency will test and verify your seeds in an accredited lab for compliance with standards for germination and physical purity. The seeds go through an intricate grading process. The final step of certified seed production is bagging with labeled by variety name with an officially certified seed tag.

Beekeeping Business – Make Money By Selling Honey

Make Money By Selling Honey

 

Beekeeping business opportunity demands day-to-day monitoring with close supervision to the bees. With the increasing awareness about the health, demand for honey is growing globally. Beekeeping for selling honey and other products like wax is a profitable venture to start with less startup investment. You don’t need to have land or any establishment to start the beekeeping business. You can also provide pollination service to the local farmers who need it.

Skills for Beekeeping Business

While you are dealing with the living creature it is important to have enough skills that allow you managing bees daily basis with proper care even in the crisis moment. You need to get knowledge about how to attract a swarm of bees to your hive, how they feed them, how to harvest honey and other bee products, how to avoid bee diseases etc. Also, there are some Govt. farms who conduct training for the entrepreneurs who want to start the beekeeping business. Practical training is important to start this business.

Business Plan for Beekeeping Business

In starting beekeeping business commercially, creating a financial plan is very important. You need to determine several factors like costs, expected returns, working capital needed etc. Determine with how many colonies you will start the business. Also, you need to develop a strategic marketing plan for the products and services you want to offer.

Equipment for Beekeeping Business

Major equipment for beekeeping business is hive and the wooden box to keep the bees. Concentrate on the size. Using right size will give you the right production of honey. In purchasing beehives it is recommended to get one that has had bees into it for at least one year with a good laying queen bee. Also, you need to procure bees. To get bees you can buy swarm or you can buy ready-made colony from the reputed beekeepers. You also need to have veil, hive tool, clothing, gloves and bee smoker. To harvest honey you need to have blower, brush and honey extractor. You can purchase the material from the local market or from online vendors.

Get Clients in Beekeeping Business

You can sell honey directly from your farm. Have a business contract with medicine and retail shop owners to sell the raw honey. Honey processing organizations are also your clients. Contact with them. Register you product with online portals who sell consumer durable items. Create a website. Offer an online order system there. Establish the relationship with the local agriculture and farming co operatives. Establish the business relationship with the fertilizer shops in your area. You can get the client for pollination from them. Contact with the cosmetic industry owners to sell bee wax to them.